Launch It Now! Launch on August 1!

After almost 4 months of Castles in the Air blog launch, we have a new site built and launching this Sunday, August 1!

I love Seth Godin’s 2-word biography of himself: Seth ships.

It epitomizes the ability to get the product/idea/writing out there without fussing over minute details that would inevitably delay the launch of such product/idea/writing.

It doesn’t mean, however, that we are careless about what we do and just churn out crappy product after crappy product. No one likes crappy products. And if it’s with a website, blog, product, book, or the like, people have infinitesimal choices out there to choose from.

Crap will differentiate you, sure. But not in the way you’d like.

Therefore, I could’ve waited another couple of months to mull over the different possibilities of a new website, pick and choose and then re-choose different themes to use, what type of font, what size, what colors, what templates, etc. etc. etc.

But that’s all erroneous stuff that blocks me from launching it! Now!

With that, I’m very excited to announce the launch of on Aug. 1!

A big THANK YOU goes out to my very good friend, Ivan Lo, a humanitarian, travel and street photographer, who has helped me in building my website. His work is absolutely amazing, with candid, and oftentimes surprising photographs from all over the world. I’ve had the privilege of befriending Ivan during our freshman year at college where we had the same English 101 class together. Check out his photoblog sometime and drop him a line at!

Visit me on Sunday for the new site! Same great content, with a nice, new look! Launching it, baby!


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  • Bo

    So proud of you…can’t wait to see it!

    I’d been thinking about relaunching my site for over 4 years before finally pulling the trigger this week. I knew it was ship now or ship never!

  • Castles in the Air

    Absolutely, just like how you’ve announced to your employer your intention on leaving. Do it now or never, sometimes we have to have that in order to get anything accomplished! Being gray and in the middle just won’t cut it.

    Can’t wait to hear all your progress until the big day, and afterwards, for that matter!

  • tokyin

    Another step! Just like getting your black belt – the launch is just the beginning =) The real “journey” begins and hope it will be full of excitement and success! + oil!!!

    “It is the journey, the blood, sweat, and tears, that makes up your life and the experiences you have because of it.” – excerpt from “Black Belt Is Just the Beginning” – 6/11

    Wish the launching and all the work that you will do =



  • Castles in the Air

    Thanks for your support!!

  • The Living Space

    I really like your new site. Good job!

  • Nina | Castles in the Air

    Thank you!

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