As I type this on my MacBook Pro, I feel the soft pads of my fingers lightly grazing the keypad, a quiet click-clack-click-clack, like a sleepy horse trots in the foggy midnight air, no one else around. I feel the smoothness of the machine, the weight just heavy enough, the design just sleek enough, to know that I’m not supposed to drop it carelessly on the ground. It’s not a common pencil that I can replace quickly, with a financially sound balance in my account still intact. It’s a tool, and a simple, powerful tool at that.
Apple harnessed the aesthetic appeal of minimalism to its advantage, and the company exploded (in the good ways metaphorical explosions are).
Minimalism, as a concept, design, idea, tool, lifestyle, all boils down to learning how to identify: what is essential? and what is not?
That’s really it, in the end.